Logo design, branding, stationary, print
I was asked to redesign an existing brand (Cinch Bakery) to give it a more sophisticated, upmarket and contemporary look. The client wanted the brand to feel more boutique and specialised while retaining its distinctly french heritage.
We discussed with the advantages of changing the business name from ‘Cinch Bakery’ to ‘Cinch French Patisserie’. This would better clarify their product (pastries, cakes and desserts) while also adding a sense of exclusivity and elegance to the brand.
The wallpaper pattern was used to emphasise a French aspect, this was reinforced with the use of a shade of blue reminiscent of silk tulle and antique tableware.
The typefaces used in the brand were chosen for their sophisticated, mature, classical look. However the font used on the logotype (Cinch) was chosen to add a more contemporary, elegant feel. Also with the customisation of key stationary elements the business was given a more personalised, boutique look.
Where do you want to go next?
Copyright © 2010 LushDesigns. All Rights Reserved. | This website was designed and created by LushDesigns and spiced up with JQuery & CSS3.
